Study MCom in Marketing

Course Highlights

This is an ideal postgraduate degree for professionals who want to specialise or upskill in a particular area of commerce. Business professionals may also be eligible to gain credit for recognised learning (CRL) and gain their master degree in just one year.

This course incorporates Curtin Business School's future-focused "GRIT" concepts- global, responsible, innovative and technology-driven; which reflects the skills the World Economic Forum has identified as non-negotiable for the 21st century.

You will study commerce subjects that will broadly enhance your employability, including business project management, business analytics and data visualisation, and transformative technologies that impact society and its business practices. These core units will extend your knowledge in areas of business and STEM and enable you to network with a wider range of peers.

This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.

The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing and sustainable and societal marketing.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. There is regular interaction with industry through guest speakers and practical workplace projects.

Learning Structure

• Proficient in applying advanced marketing knowledge to meet the industry standards, GC1, GC6.
• Skilled in analysing complex marketing situations to develop ethical and evidence-based solutions for current challenges in marketing, social issues and sustainability, GC1, GC2, GC4, GC6.
• Competent in using multiple digital marketing tools to drive innovative business strategies, GC1, GC2, GC6.
• Effective and culturally capable leaders who can collaborate, communicate and contribute positively within diverse team environments, GC3, GC4, GC5, GC6.

Entry Requirements

• A Bachelor degree in any discipline.

English Language Requirements

Documentary Evidence List

• Bachelor's Transcripts
• Degree Certificate
• English Test (IELTS/ TOEFL/ PTE)
• Statement of Purpose (SOP/ GTE)
• 2 Recommendation Letters
• Updated CV/ Resume
• Research Proposal (for research degrees)
• Portfolio (for design/ creative)
• Work Experience Certificates (if study gap)
• Passport Copy

Study Gaps

For applicants with an academic or professional gap of up to 5 years, admission is generally considered acceptable. If the gap exceeds this period, applications may still be successful but will typically be assessed on a case-by-case basis.

To strengthen your profile, it is important to:

• Provide a clear explanation of how you spent the gap period (e.g., employment, further learning, personal responsibilities).
• Emphasize the skills and experiences you developed during this time that are relevant to the program.
• Demonstrate that your academic qualifications continue to meet the course entry requirements.