Study Marketing Management MSc

Course Highlights

This MSc Marketing Management course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can help you make a positive difference for future employers.

The effective marketing of an organisation's products and services is critical to its success. Our MSc Marketing Management course aims to help you develop your skills, knowledge and competencies in international marketing management and planning digital marketing communications, thereby enabling you to effectively contribute to the success of the business.

This course will help you to achieve your management aspirations by being relevant to the modern marketing-focused business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make the right marketing management decisions that impact on the organisation’s success.

The tutors encourage class discussions, helping you to learn to build, express and defend your own informed thoughts. Our modules have been carefully designed to provide you with relevant skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career.

Course Modules

Marketing Research Methods

Core - 20 Credits

Marketing Leadership

Core - 20 Credits

Marketing Innovation

Core - 20 Credits

International Marketing Strategy

Core - 20 Credits

Digital Marketing Communications

Core - 40 Credits

Marketing Project

Option - 60 Credits

Learning Structure

Teaching

• You will learn by attending regular, scheduled sessions, which could be lectures, project work, presentations, discussions or case studies, as well as one-to-one sessions with your tutors. The course includes six taught modules, after which you complete the Marketing Project.
• The lecturers possess a range of marketing experience from different roles across various industries which is supplemented by their proficiency in delivering marketing subjects at a postgraduate level.

Assessment

• Assessment of your learning is 100% coursework. There are no exams. The coursework may include written assignments, marketing reports or other business-related formats, presentations, as well as completion of an individual marketing project. The focus of the assessment will be to develop your capabilities to critique academic theory and use this learning to make informed marketing decisions relating to specific marketing problems and contexts related to the module.

Entry Requirements

• 4-year Bachelor's degree in any discipline with CGPA 2.75 or 60% of marks (or above) from recognised institution.

  CGPA 2.50 is acceptable of the following universities:

  1. North South University (NSU)
  2. BRAC University
  3. Independent University Bangladesh (IUB)
  4. American International University Bangladesh (AIUB)
  5. Asian University for Women (AUW)
  6. Bangladesh University of Professionals (BUP)
• A 2:2 or above honours degree in any discipline.

English Language Requirements

IELTS Academic

Overall 6.5

With minimum 5.5 in each components

TOEFL iBT

Overall 91

Minimum in Listening: 19, Reading: 20, Speaking: 21, Writing: 20

PTE (Pearson Test of English) Academic

Overall 65

With minimum 59 in each components

LanguageCert Academic

Overall 70

With minimum 60 in each bands

OIETC (Oxford International English Test Centre)

Overall C1 / 7

With minimum B2 / 5 in each bands

Study Gaps

Applicants with 10 years or longer gaps in study are required to provide evidence demonstrating activities during this period and why returning to education is beneficial to their career.