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Study Digital Marketing MSc

Fees, Modules, Entry Requirements & Application for International Students

Quick View

  • Study Option
    Full-Time
  • Intakes
    May, October
  • Location
    Queen's Park, Chester, United Kingdom
  • Duration
    1 year
  • Level
  • Subject
  • International Fees
    £ 15,000 for a full-time course

How to Apply

Before making an application, you will need to decide on your course and learn requirements clearly. Information in this page is available for the international students only.

Apply to the University

The Digital Marketing MSc at the University of Chester is a full-time 1 year Postgraduate program in the field of Marketing. Delivered at the University's Queen's Park campus in Chester, United Kingdom, the course offers a balanced mix of academic study and practical experience.

Ideal for Bangladeshi students and other international applicants, this program provides high-quality education at a full-time competitive international tuition fee of £ 15,000 Starting each May, October, it is designed to equip students with essential skills for advanced study and professional growth.

The University of Chester offers modern facilities and a supportive environment, ensuring international students receive the guidance and resources needed for success. With a welcoming campus community and dedicated support services, Bangladeshi students can confidently plan their study abroad journey in the United Kingdom through this program.

Course Highlights

The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.

This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.

The course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

Course Modules

Marketing Research Methods
Core
Marketing Project
Core
Digital Marketing Strategy & Planning
Core
Digital Marketing Acquisition, Conversion & Retention
Core
SSocial Media Strategy
Core
Understanding the Digital Customer
Core
Digital Disruption
Core
Research Dissertation
Option

Learning Structure

Teaching
  • Teaching is through lectures, seminars, tutorials and tutor surgery sessions.
Assessment
  • Assessment is mainly through coursework.

Entry Requirements

  • 4-year Bachelor's degree in any discipline with CGPA 2.75 or 60% of marks (or above) from recognised institution.

    CGPA 2.50 is acceptable of the following universities:

    1. North South University (NSU)
    2. BRAC University
    3. Independent University Bangladesh (IUB)
    4. American International University Bangladesh (AIUB)
    5. Asian University for Women (AUW)
    6. Bangladesh University of Professionals (BUP)
  • A 2:2 or above honours degree in any discipline.
  • Relevant experience would make your application more stornger.

The university does not accept qualifications from the following institutions

  1. Royal University Dhaka (RUD)
  2. The Millennium University
  3. Atish Dipankar University of Science & Technology
  4. Stamford University Bangladesh
  5. Varendra University

English Language Requirements

IELTS Academic
Overall 6.5
With minimum 5.5 in each components
TOEFL iBT
Overall 91
Minimum in Listening: 19, Reading: 20, Speaking: 21, Writing: 20
PTE (Pearson Test of English) Academic
Overall 65
With minimum 59 in each components
LanguageCert Academic
Overall 70
With minimum 60 in each bands
OIETC (Oxford International English Test Centre)
Overall C1 / 7
With minimum B2 / 5 in each bands

Study Gaps

Applicants with 10 years or longer gaps in study are required to provide evidence demonstrating activities during this period and why returning to education is beneficial to their career.

Disclaimer: The information provided on this page is sourced from the official university website. Please note that universities may update their course details, entry requirements, and other related information at any time without prior notice. We recommend verifying the latest updates directly with the university. Last reviewed on 13 August 2025.