Study Digital Marketing MSc with Project

Course Highlights

The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.

This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.

The course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

The Professional Project MSc is your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning. Prepare for the future by reflecting on your experience and the enhanced skills that you have gained.

In the first year you will have help from the University to find a professional project whilst developing your expertise in the taught modules of your degree. You will then spend your second year working on a client-led project, getting the chance to work with industry professionals and building your contacts.

Students need to find and secure their own project, supported by the University. A preparation module will also help you to get ready for your project and develop your professional skills.

Course Modules

Marketing Research Methods

Core

Marketing Project

Core

Digital Marketing Strategy & Planning

Core

Digital Marketing Acquisition, Conversion & Retention

Core

SSocial Media Strategy

Core

Understanding the Digital Customer

Core

Digital Disruption

Core

Professional Placement

Option - Year 2

Learning Structure

Teaching

• Teaching is through lectures, seminars, tutorials and tutor surgery sessions.

Assessment

• Assessment is mainly through coursework.

Entry Requirements

• 4-year Bachelor's degree in any discipline with CGPA 2.75 or 60% of marks (or above) from recognised institution.

  CGPA 2.50 is acceptable of the following universities:

  1. North South University (NSU)
  2. BRAC University
  3. Independent University Bangladesh (IUB)
  4. American International University Bangladesh (AIUB)
  5. Asian University for Women (AUW)
  6. Bangladesh University of Professionals (BUP)
• A 2:2 or above honours degree in any discipline.
• Relevant experience would make your application more stornger.

English Language Requirements

Documentary Evidence List

• Academic Transcripts
• Degree Certificate
• English Test (IELTS/ TOEFL/ PTE/ Duolingo - UKVI accepted)
• Statement of Purpose (SOP)
• 2 Recommendation Letters (LORs)
• Updated CV/ Resume
• Research Proposal (for Research/ PhD)
• Work Experience Certificates (if study gap)
• Passport Copy

Study Gaps

For applicants with an academic or professional gap of up to 5 years, admission is generally considered acceptable. If the gap exceeds this period, applications may still be successful but will typically be assessed on a case-by-case basis.

To strengthen your profile, it is important to:

• Provide a clear explanation of how you spent the gap period (e.g., employment, further learning, personal responsibilities).
• Emphasize the skills and experiences you developed during this time that are relevant to the program.
• Demonstrate that your academic qualifications continue to meet the course entry requirements.