The MSc Digital Marketing at the University of the West of Scotland is a full-time 1 Year Postgraduate program in the field of Marketing. Delivered at the University's Paisley Campus campus in Paisley, UK, the course offers a balanced mix of academic study and practical experience.
Ideal for Bangladeshi students and other international applicants, this program provides high-quality education at a full-time competitive international tuition fee of £ 15,500 Starting each January, September, it is designed to equip students with essential skills for advanced study and professional growth.
The University of the West of Scotland offers modern facilities and a supportive environment, ensuring international students receive the guidance and resources needed for success. With a welcoming campus community and dedicated support services, Bangladeshi students can confidently plan their study abroad journey in the UK through this program.
Course Highlights
This MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.
Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.
The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.
Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies.
Course Modules
Core
Learning Structure
- Teaching
-
- Scheduled learning: 30%
- Independent study: 70%
- Assessment
-
- Coursework: 100%
Entry Requirements
- A second class Honours in a related degree.
- Other academic, vocational or professional qualifications may also be considered.
English Language Requirements
Listening
5.5
Reading
5.5
Writing
5.5
Speaking
5.5
Documentary Evidence List
- Academic transcripts (Bachelor degree)
- Degree certificate
- English test (IELTS/ TOEFL/ PTE/ Duolingo - UKVI accepted)
- Statement of Purpose (SOP)
- 2 Recommendation Letters (LORs)
- Updated CV/ Resume
- Research Proposal (for Research/ PhD)
- Work experience certificate(s) (if study gap)
- Passport copy
Study Gaps
For applicants with an academic or professional gap of up to 5 years, admission is generally considered acceptable. If the gap exceeds this period, applications may still be successful but will typically be assessed on a case-by-case basis.
To strengthen your profile, it is important to:
- Provide a clear explanation of how you spent the gap period (e.g., employment, further learning, personal responsibilities).
- Emphasize the skills and experiences you developed during this time that are relevant to the program.
- Demonstrate that your academic qualifications continue to meet the course entry requirements.
Disclaimer: The information provided on this page is sourced from the official university website. Please note that universities may update their course details, fees, entry requirements and any other related information at any time without prior notice. We recommend verifying the latest updates directly with the university.
Last reviewed on 28 September 2025.