The MSc Digital Marketing and Advertising at the University of Hull is a full-time 1 Year Postgraduate program in the field of Marketing. Delivered at the University's Cottingham Road campus in Hull, United Kingdom, the course offers a balanced mix of academic study and practical experience.
Ideal for Bangladeshi students and other international applicants, this program provides high-quality education at a full-time competitive international tuition fee of £ 16,000 Starting each September, it is designed to equip students with essential skills for advanced study and professional growth.
The University of Hull offers modern facilities and a supportive environment, ensuring international students receive the guidance and resources needed for success. With a welcoming campus community and dedicated support services, Bangladeshi students can confidently plan their study abroad journey in the United Kingdom through this program.
Course Highlights
Through a hands-on approach, you'll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today's business environment.
By delving into these areas, you'll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management and ethics.
You'll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites.
Course Modules
- Buyer Behaviour and Ethics
- Core - 20 Credits
- Digital Marketing Strategy
- Core - 20 Credits
- Marketing Management for Business
- Core - 20 Credits
- Advertising Management
- Core - 20 Credits
- Customer Experience (CX) Strategies and Techniques
- Core - 20 Credits
- Social Media Marketing Management
- Core - 20 Credits
- Study Skills and Research Methods
- Core - 20 Credits
- Dissertation
- Core - 60 Credits
Learning Structure
You'll study 180 credits over the duration of your course and be taught by award-winning academics who are passionate and knowledgeable about all aspects of digital marketing and advertising.
Entry Requirements
- A 4-year Honours degree (or equivalent) in any discipline with CGPA 2.75 or 55% of marks (or above) from recognised institution.
English Language Requirements
Documentary Evidence List
- Academic transcripts (Bachelor degree)
- Degree certificate
- English test (IELTS/ TOEFL/ PTE/ Duolingo - UKVI accepted)
- Statement of Purpose (SOP)
- 2 Recommendation Letters (LORs)
- Updated CV/ Resume
- Research Proposal (for Research/ PhD)
- Work experience certificate(s) (if study gap)
- Passport copy
Study Gaps
For applicants with an academic or professional gap of up to 5 years, admission is generally considered acceptable. If the gap exceeds this period, applications may still be successful but will typically be assessed on a case-by-case basis.
To strengthen your profile, it is important to:
- Provide a clear explanation of how you spent the gap period (e.g., employment, further learning, personal responsibilities).
- Emphasize the skills and experiences you developed during this time that are relevant to the program.
- Demonstrate that your academic qualifications continue to meet the course entry requirements.
Disclaimer: The information provided on this page is sourced from the official university website. Please note that universities may update their course details, fees, entry requirements and any other related information at any time without prior notice. We recommend verifying the latest updates directly with the university.
Last reviewed on 10 September 2025.