The MSc Strategic Marketing with Brand Leadership (Experiential Learning) at the University of Hertfordshire is a full-time 2 Years Postgraduate program in the field of Marketing. Delivered at the University's Hatfield campus in Hertfordshire, United Kingdom, the course offers a balanced mix of academic study and practical experience.
Ideal for Bangladeshi students and other international applicants, this program provides high-quality education at a full-time competitive international tuition fee of £ 18,800 Starting each January, September, it is designed to equip students with essential skills for advanced study and professional growth.
The University of Hertfordshire offers modern facilities and a supportive environment, ensuring international students receive the guidance and resources needed for success. With a welcoming campus community and dedicated support services, Bangladeshi students can confidently plan their study abroad journey in the United Kingdom through this program.
Course Highlights
This MSc Strategic Marketing with Brand Leadership (Experiential Learning) is designed to develop master's level knowledge and skills within the branding discipline and to enhance employability within this field.
The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends and a few may even become your future colleagues.
Course Modules
- Integrated Marketing Communications
- Compulsory - 15 Credits
- Strategic Customer Management
- Compulsory - 15 Credits
- Contemporary Marketing
- Compulsory - 15 Credits
- Entrepreneurial Marketing
- Compulsory - 15 Credits
- Strategic Brand Leadership and Campaign Management
- Compulsory - 30 Credits
- Global Luxury Branding
- Compulsory - 15 Credits
- Effective Marketing Management
- Compulsory - 15 Credits
- Experiential Learning Opportunity
- Compulsory - 30 Credits
- Experiential Learning Portfolio
- Compulsory - 30 Credits
- Marketing Dissertation
- Optional - 60 Credits
- Applied Marketing Project
- Optional - 60 Credits
Learning Structure
- Teaching
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- You will study four coursework modules.
- You will specialise in the field of Brand Leadership with two coursework modules.
- Assessment
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- You will be offered a choice of either a dissertation or an applied marketing project that you will have to complete.
Entry Requirements
- A 4-year Honours degree (or equivalent) in any discipline with CGPA 2.75 or 55% of marks (or above) from recognised institution.
- A degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
English Language Requirements
- IELTS Academic
- Overall 6.5
- With minimum 5.5 in each components
- TOEFL iBT
- Overall 79
- Minimum in Listening: 17, Reading: 18, Speaking: 20, Writing: 17
- PTE (Pearson Test of English) Academic
- Overall 59
- With minimum 59 in each components
- LanguageCert Academic
- Overall 70
- With minimum 60 in each bands
- OIETC (Oxford International English Test Centre)
- Overall C1
- With minimum B2 in each bands
- Duolingo
- Overall 120
- With minimum 92 in each bands
Study Gaps
For applicants with an academic or professional gap of up to 5 years, admission is generally considered acceptable. If the gap exceeds this period, applications may still be successful but will typically be assessed on a case-by-case basis.
To strengthen your profile, it is important to:
- Provide a clear explanation of how you spent the gap period (e.g., employment, further learning, personal responsibilities).
- Emphasize the skills and experiences you developed during this time that are relevant to the program.
- Demonstrate that your academic qualifications continue to meet the course entry requirements.
Disclaimer: The information provided on this page is sourced from the official university website. Please note that universities may update their course details, fees, entry requirements and any other related information at any time without prior notice. We recommend verifying the latest updates directly with the university.
Last reviewed on 29 August 2025.