The Master of Business Administration (Digital Marketing) at the University of Hertfordshire is a full-time 1 Year Postgraduate program in the field of Business & Management. Delivered at the University's Hatfield campus in Hertfordshire, United Kingdom, the course offers a balanced mix of academic study and practical experience.
Ideal for Bangladeshi students and other international applicants, this program provides high-quality education at a full-time competitive international tuition fee of £ 18,800 Starting each January, September, it is designed to equip students with essential skills for advanced study and professional growth.
The University of Hertfordshire offers modern facilities and a supportive environment, ensuring international students receive the guidance and resources needed for success. With a welcoming campus community and dedicated support services, Bangladeshi students can confidently plan their study abroad journey in the United Kingdom through this program.
Course Highlights
The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You'll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning.
In this programme, you'll immerse yourself in the dynamic world of digital marketing, focusing on three core pillars: Digital Marketing Tools and Channels, Strategy and Planning and Management. You'll have the opportunity to explore current and emerging cutting-edge trends while mastering advanced practices like resource management, performance measurement and integration across different aspects digital marketing.
Course Modules
- People Management
- Compulsory - 30 Credits
- Marketing and Entrepreneurship
- Compulsory - 30 Credits
- Financial Principles and Practice
- Compulsory - 30 Credits
- Digital Marketing
- Compulsory - 30 Credits
- Executive Career Development in Digital Marketing
- Compulsory - 30 Credits
- Strategic Management Research in Digital Marketing
- Compulsory - 30 Credits
- PG CPD for Master of Business Administration (MBA)
- Compulsory - 0 Credits
Learning Structure
- A blended learning approach which utilises web-based activities and reading, reflective writing, discussions and live enterprise projects.
- There is a considerable emphasis on the utilisation of theory and knowledge to make sense of your own and fellow participants' experiences at work.
Entry Requirements
- A 4-year Honours degree (or equivalent) in any discipline with CGPA 2.75 or 60% of marks (or above) from recognised institution.
- A degree equivalent professional qualification or appropriate work experience.
English Language Requirements
- IELTS Academic
- Overall 6.5
- With minimum 5.5 in each components
- TOEFL iBT
- Overall 79
- Minimum in Listening: 17, Reading: 18, Speaking: 20, Writing: 17
- PTE (Pearson Test of English) Academic
- Overall 59
- With minimum 59 in each components
- LanguageCert Academic
- Overall 70
- With minimum 60 in each bands
- OIETC (Oxford International English Test Centre)
- Overall C1
- With minimum B2 in each bands
- Duolingo
- Overall 120
- With minimum 92 in each bands
Study Gaps
For applicants with an academic or professional gap of up to 5 years, admission is generally considered acceptable. If the gap exceeds this period, applications may still be successful but will typically be assessed on a case-by-case basis.
To strengthen your profile, it is important to:
- Provide a clear explanation of how you spent the gap period (e.g., employment, further learning, personal responsibilities).
- Emphasize the skills and experiences you developed during this time that are relevant to the program.
- Demonstrate that your academic qualifications continue to meet the course entry requirements.
Disclaimer: The information provided on this page is sourced from the official university website. Please note that universities may update their course details, fees, entry requirements and any other related information at any time without prior notice. We recommend verifying the latest updates directly with the university.
Last reviewed on 28 August 2025.